For Prague technological startup, I’ve created a minimal ID concept


From company name User Technologies, or Usertech, to the simplest, but still clear symbol

– User Technologies first letters “UT”, or “Ut” and using letter “t” replaced by similar glyph “+”

– using the first letter “U”, which means “you”, “usertech” and “user” in the same time

– U+ is the basic standpoint, meaning “you plus (something)” and “usertech (something) in the same time